A web site without visitors is like... it's downright useless, actually. We can help you maximize your investment by driving visitors to your site. Often our clients opt-in to a marketing package that fits their needs. Here's our process...
Analysis
First we find who your audience is and what they're interested in. If your site is already up and running we take a look at current traffic and where they are coming from. After we've developed a strategy, the work doesn't stop: we continue to analyze your site traffic so that we get more effective at attracting visitors. We provide you with regular reports so you can monitor your return on investment.
Reinvent
Snake Hill can provide a market analysis to define intended audiences, define marketing integration with other marketing materials such as print and suggest appropriate on-line tools to maximize return on your investment.
Strategy
With analysis in place we develop a strategy that will get results. Usually this is a multi-pronged approach designed to build up your visitor rates over time.
Marketing Email campaigns
Email campaigns have become a backbone to most marketing endeavors. Email campaigns act as a direct marketing communication tool between your business and your client base. Dynamic email campaigns provide professionally designed messages that engage your customers with information pertaining to your business. With proper tracking and analysis, email campaigns can be your business’ new secret weapon. Communicate directly with your customers with news, discounts, and more with email campaigns.
Manage online advertising
Online advertising is confusing. Each website is different, you need the right keywords, the right ad text…the list goes on. However, online advertising can potentially enhance your business by gravitating more traffic to your website, but it takes the right components to truly make an ad work for you.
Search Engine Optimization
Search Engine Optimization (SEO) is the term for improving a site's traffic and placement in commonly used search engines. SEO begins with the initial design and architecture of a site. It can also involve adding appropriate page titles, adding search terms and cross-linking with other sites. Re-writing or re-structuring of some content may be necessary too. No one can guarantee you top placement in a search engine, but Snake Hill can make sure that all best practices are implemented.
Content Creation
It’s a fact, people don't read web pages – they scan them. If you simply copy your print content and place it on your web site you will be very disappointed in the results. Let a Snake Hill content specialist take your content and make it work for you.
